Honesty is the best policy. When you keep your word, people know they can depend on you. When you stand by your promises or beliefs, people know you don’t waiver and are someone who can be trusted. They will trust you in business, friendship, and life. Marketing anything is about consistency. When you are consistent, people know what to expect. When you don’t keep commitments, it develops a lack of trust, especially if it happens repeatedly. People like routine. We aren’t into surprises. We like others who keep their word, do as they say, or give honest explanations when they don’t. If you want to know how to be successful at anything, be reliable.
Zina Hermez authored the best selling book, Not Without God: A Story of Survival. She’s been featured in numerous articles, guest posts, podcasts, websites, newsletters, and magazines. Recently she was featured on ESPN’s ‘Solutions from the Huddle’ broadcast and on Grace and Truth Radio World. Zina’s written hundreds of articles and has taught thousands of students from all over the world spanning many different backgrounds and cultures. She’s appeared in Christianity Today, the Suite T blog and Southern Writers magazine among other places. She writes on faith, science, and overcoming adversity. Her goal is to help others. You can connect with her on Instagram, Facebook, Linked In, or Twitter.