marketing

Clint Arthur’s “Living Legends of Entrepreneurial Marketing” Part 2 🎉🍾

I’ve been back from the “Living Legends of Entrepreneurial Marketing” for nearly a week, and I can’t stop thinking about it! I want to go back! As a matter of fact, this time last week I was sitting on a boat, the beautiful “Bateaux,” it was a gorgeous night, and I got to see the New York skyline!🌇

3F646D47-6F92-4FC3-A737-08F1218B4751 — At Zankel Hall in Carnegie Hall getting ready to watch the show!

And what a view it was, I got to see celebrities like Ice-T and his wife, Coco, Martha Stewart, Dylan Howard (the Chief content officer of American media, who shared exclusive stories about Charlie Sheen!), Hal Elrod (author of 2 million copies sold), Micheal Gerber (of the E-myth, multiple #1 New York Times best-seller), Alex Mandossian, Steve Larsen (#1 funnel hacker for ClickFunnels, and part of the two-comma club—an elite group of online entrepreneurs that have reached one million dollars, or ‘two commas’).🤑😆

I can’t leave out Jerry Greenfield (of Ben & Jerry’s🍧) who even served me ice cream, and told the story of how him and Ben split the money for a $5 course! He said their ice cream was becoming a hit, but Haagen Dazs was bigger, so Pillsbury stopped selling Ben & Jerry’s on their trucks! That was illegal, so they started a campaign called, “What is the dough boy afraid of?” 😂 And they put a stop to it!

5730A108-3C52-418C-9369-B6A98A3D1292 — With Martha Stewart! At 79, she’s beautiful and still knows everything!💕

857EED90-57F3-459B-999D-C9D991F68FC7 — W/Jerry of Ben & Jerry’s, Ice-T, Coco, & Steve Larsen!!!🤩

Some takeaways I got:

“You can’t just be on TV, you have to do something exceptional!” ~Martha Stewart

“Success is to be emotionally, financially, and mentally stable!” ~Walter O’Brien

“The greatest gift you can give to people you LOVE and LEAD is your full potential! ~Michael Gerber

“The most POWERFUL element of marketing is CURIOSITY (‘How did this person do this, get this, and be this…?’)” ~Clint Arthur

“There is a new creature inside of you, waiting to be ‘born.’” ~Michael Gerber

I’ll admit going on this trip was not easy for me; my dad has had a significant amount of Alzheimer’s, and it is worsening. I distribute his medicine daily, and do the same for my mom, too. I had to schedule for caregivers and call substitutes to teach my courses.

884216D6-2EB3-4F68-A348-F19C7E8411E6 — BUT, it was SO worth it!!! I loved every minute!!!

Below I am with Michael Gerber of the E-Myth, published in 1992, millions of copies have been sold! He says that he didn’t do everything that happened to him, he says “it did it!”😄 And Rick Warren “built his church” on Gerber (not on the Bible). lol Rick Warren, best-selling author of The Purpose Driven Life (the most popular book next to the Bible!).

7D433077-1FBE-48FA-9105-EC4B7C882B2E — Michael Gerber has been Rick’s mentor and credits Rick and says, “He is a Living Legend!”❤️💚🧡

And here are some more pics with fabulous people!

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Below was on the second day after I arrived. It was beautiful and sunny with a crisp wind, and I didn’t know what to expect. I knew I would be exposed to some ‘elite’ people! Tim, the second from the left is from Michigan, also, so we talked about that a little bit, and it was a good icebreaker! Linda and I hit it off, with her being a caregiver (like I am), and having a daughter with some challenges.

DF2DE479-7A88-426C-8395-85A8090BDE3C — By the way, the food at the Red Eye Grill was pure deliciousness!🍹🥗🥖

Clint gave out ‘Film Fest awards’ and there were actors and writers, adding a little more Hollywood!🎬

24F3FF67-1733-49F8-B87C-EF38A29CA4F0 — These people were so honored! ✨🎤

I also posted Clint’s live webinar on my social media a few times! It was a post-Carnegie Hall one where he gave me a special shout-out and pointed to my blog!❤️ He says I am AWESOME & QUALIFIED! I’m still smiling!😄

8841C68B-FD15-47F4-AF52-630982D61B59 — He used my article as a model and said it is ‘wonderful.’❤️🎈

About Zina

Zina Hermez authored Not Without God: A Story of Survival. Her stories have been featured in various guest articles, medical journals, magazines, newsletters, and 200+ of her very own blog posts. As a long-time educator, she’s had the privilege of working with thousands of students from different backgrounds and parts of the world. She’s taught at automotive corporations like General Motors, Ford, Nissan, Bosch, Toyota, and Mercedes-Benz. She began her own teaching services incorporating math and other subjects. Her writing endeavors earned her an invitation to speak at the Harvard Faculty Club’s “Business Expert Forum.” Zina’s goal is to help others overcome adversity. Socializing with friends, taking road-trips, listening to music, and networking are among her hobbies. You can connect with her on Facebook, Instagram, LinkedIn or Twitter.

Clint Arthur’s “Living Legends of Entrepreneurial Marketing”🎉🎈🌇

I had the greatest time at “Living Legends of Entrepreneurial Marketing” at Carnegie Hall in New York this past weekend! No words can describe it. It was a three day conference, but like none I have ever been to before! It went beyond my expectations.

3745C332-AD91-4C0A-93D2-91A76D88611A — Me with Ice-T & Coco!!!!😁

Ice-T & his wife, Coco, Martha Stewart, and other speakers were there! Steve Larsen (the funnel hacker, whose built 500 funnels for Russell Brunson), Walter O’Brien (Scorpion, the ‘smartest man in the world’), Dylan Howard (Chief editor of the National Enquirer, Chief content officer of American media), Hal Elrod (best-selling author), Micheal Gerber, Alex Mandossian, and Jerry Greenfield (of Ben & Jerry’s), who served me with a scoop of butter pecan ice cream, were all there!

6959868E-290A-4C84-87D2-89D00B1EEB7D — With Jerry of Ben & Jerry’s!🍦😁

I was a VIP at the event, and more TV and radio personalities attended along with actors and writers, there were even ‘Film Fest’ awards! By the way, I got a director’s contact number.😉

THEN, there was a BOAT cruise that was soo much fun!!!! I had to pinch myself. A deluxe dinner cruise up the Hudson River on the beautiful Bateaux New York, we saw the Statue of Liberty up close!

8BF7783D-4BDE-49EA-8EF7-9F8FD756C44B — On the Bateaux New York

I got to see some other great sights in New York, also, and made new friends!

DCCB0BA9-194B-4CED-8EC9-E3DFD3A1212D

CDDBFECC-3B55-4F71-B0BF-9B37511FBA4F

The food was delicious and the weekend was so special! There were drinks, networking, dancing and music. Everyone was really nice and enjoying themselves! It was a once in a lifetime experience!

People came in from Australia, Denmark, Norway, and Canada! It was a growth experience I will never forget it.

… pictures and stories cannot even do it justice! You had to be there! But that’s just the thing, not EVERYONE could be so I want to share some more pics.

A9D8B0D5-EB02-4405-ACFF-CF0A6A3D41C0 — One World Trade Center (rebuilt World Trade Center)🙏🏻🙏🏻🙏🏻

59109131-5578-4D17-99BD-2495F99EECC4 — Madison Square Park!

I even got to go to a little Italian restaurant and eat “mezze” and enjoy a glass of wine (or two😉), near Times Square right in the heart of New York! It’s underground, the kind of restaurant you would find in the movie “Godfather!”

DA6EB0A3-998D-4026-9785-FCDB3F52F96E — Aren’t we cute?

There was a lot more I don’t have time to include right now, but finally, I wanted to add some popular quotes. I took A LOT of notes, and these were the ones that I picked out to share!

• “As an entrepreneur, you are going to fail! Do not give up!” ~Ice-T

• “Be PRESENT. Find what the “secret” is for you!” ~Michael Gerber

• “Story is what people buy, they never buy the product!” ~Steve Larsen

• “It doesn’t matter what you sell, the product is YOU!!!” ~Clint Arthur

• “It is WHO you are and WHO you are perceived to be, that is the game!” ~Clint Arthur

9C38CD30-87D0-45D8-A4F4-C5411863F377 — With Clint Arthur, my favorite mentor, speaker, coach!❤️

• “By the time you’re clients come to you, they should ALREADY have come to you, IF they can get to you!!!!” ~Clint Arthur

• “The marketing of what you do, IS more important than what you do!” ~Clint Arthur

• “ You are able to position your brand or cause by the POWER of celebrity.” ~Dylan Howard

• “The PROCESS is critical, NOT the product!” ~Michael Gerber

I was surrounded by beautiful and accomplished people: doctors, innovators, people who create solar energy, manage cyber security, one of them talked about developing medicine dispensers, and there were leaders in construction.

I thought, how did I get here, and how am I sitting among these people with SO much wealth and talent, it was a miracle!

About Zina

Zina Hermez authored, “Not Without God: A Story of Survival.” Her stories have been featured in various guest articles, medical journals, magazines, newsletters, and 200+ of her very own blog articles. She works as an English teacher in the Detroit area and has been an educator for twenty years. She’s had the privilege of working with thousands of students from different backgrounds and parts of the world. She’s taught at automotive corporations like General Motors, Ford, Nissan, Bosch, and Mercedes-Benz. She began her own teaching services incorporating math and other subjects. Zina’s goal is to help others overcome adversity and you can connect with her on Facebook, Instagram, Twitter, or LinkedIn.

My Upcoming Trip to New York!

Dear friends and followers,

This is a letter I shared with close contacts earlier today. I want to share it with you, too. I will be going to New York for this first-EVER event very soon! I look forward to sharing lots of stories and pictures with you! Click here to read my newsletter: https://mailchi.mp/3bca0d5108f1/zina-hermez-newsletter

Happy fall!

~Zina

About Zina

Zina Hermez authored Not Without God: A Story of Survival. Her stories have been featured in various guest articles, medical journals, magazines, newsletters, and 200+ of her very own articles. She works as an English teacher in the Detroit area and has been an educator for twenty years. She’s had the privilege of working with thousands of students from different backgrounds and parts of the world. She’s taught at automotive corporations like General Motors, Nissan, Toyota, Ford, and Mercedes-Benz. She’s worked with numerous children and accumulated many jobs. Zina began her own teaching services incorporating math and other subjects. She currently home-schools at churches and teaches creative and structured writing as well as other Language arts & history courses. Zina’s goal is to help others overcome adversity. You can connect with her on Facebook, Instagram, LinkedIn, or Twitter.

Seasons Greetings! Update On Me!🎄🎅

Dear friends,

As you may know, I opted to have an elective surgery on October 2 that left me in the hospital for a full week. When I was finally discharged, I had to go back for almost an additional week due to an infection that could’ve been prevented if the problem were detected early enough. I am happy to say I am at home now and doing much better!

I’m extremely grateful for everyday of health and healing I am able to experience. I hadn’t spent that much time in the hospital since my accident that happened when I was sixteen years old. Since the surgery, my condition has improved and I no longer have an ailment I suffered from for way too long.

I am reminded of the quote shared by the great abolitionist, Frederick Douglass, an American Slave that dates back to his book published back in 1845. The popular passage still resonates. He writes: “I date the entertainment of a deep conviction that slavery would not always hold me within its foul embrace, and in the darkest hours of my career this living word of faith and spirit of hope departed not from me but remained like ministering angels to cheer me through the gloom.”

He continues, “This good spirit was from God and to Him I offer thanksgiving and praise!” How does this timeless verse relate to me? Well, it doesn’t–directly. As a survivor, I can choose to take the victim mentality though and not try to accomplish all I know I can. But Douglass stood up for his rights and even taught himself how to read and write, and I have rights, too. I am not limited in my abilities because no one knows what God can do.

What Douglass wrote speaks to my soul and it can speak to yours, also. His knowledge of God and the fact that He would set him free is parallel with my knowledge that God will set me free of any bondage in my predicament, thoughts, or attitude. Your challenge may be different from my own, but how can you apply this passage by Frederick Douglass to your own life?

What are you confident about and know you will overcome? Have you ever felt caught up in a situation you didn’t know you could get out of? Did you just know you’d be freed from it? Sometimes we just know that God will deliver us! Was there a time when you knew that only He could help you? Feel free to openly share with me in the comments. I’d love to read your thoughts and get back to you.

May you have a very Merry Christmas and may the Lord Jesus be with you this holiday season and all the days of your lives,

~Zina Hermez

P.S. I was wondering if you were able to catch my Facebook Live interview this past August with Patricia Durgin, the Christian Message coach, from Marketers on A Mission? I recount details of my book Not Without God : A Story of Survival and talk about the accident I was in as a teenager, how I overcame through my faith in the Lord, hard work, and determination.

I also get in depth about my upcoming one, Hope After the Storm. It will be the second in my II part, Not Without God series. In the video, I explain the structure and how it is designed. It’s a narrative like my first, but it gives readers an opportunity to also reflect and write in journal sections at the end of chapters. I also give tips on how to market or pre-launch your own book material or message.

It will help even if you have a desire to write but don’t know how to get started! Click the link: https://www.youtube.com/watch?v=0DHHYE3QDJE

Three Ways to Begin Your (DREAM) Writing!

Did you know that 80 percent of Americans think they should write a book? Most of them will never do it. People get intimidated by the work. They don’t know how to find a publisher or even self-publish. They never try or give up because it seems too difficult, or they don’t know how to get started. These days, writers can self-publish with tools on-line, and there are ways to get your book printed by on-demand or you can go the route of Indie publishing if you’re feeling especially productive. Whether you publish independently, with a hybrid company, or with a traditional publisher–you are still responsible for marketing. Be aware. Authors are not only writers, they are marketers, “experts,” salespeople, speakers, and we wear many hats!

Keep a Diary or Journal

I would not suggest for you to publish simply because you want to. Millions of people write books each year, but the majority of them are not necessary or good. You don’t have to be born with the talent, but you have to practice! You can start by writing for fifteen minutes a day. You can then reread what you wrote as a way to reflect and recognize any thought patterns. You can add more or rewrite to help change any negative attitudes. You can’t heal from what you don’t acknowledge. Writing can be therapeutic. I’ve practiced this technique since I was a teenager. Write somewhere where you can focus and edit. If you can’t find the time to write every day, write for one to two hours a week. Three hours or more of writing per week would be an ideal schedule to begin.

Find a Writer’s Community

What do you want to write about? Who will be in your audience? Will you create a blog? You can start a free blog at WordPress.com or Blogger.com. You can start a blog at WordPress.org, but you would have to purchase hosting. I’ve bought a domain at Godaddy.com (I am not an affiliate of any of these companies). Connect with other writers: join a writers’ group, attend a writers’ conference, share your writing with your friends or family and ask for honest feedback but ask them not to be too harsh. Compliments with constructive criticism are healthy. You have to be willing to learn from others. Find an accountability partner (That was a new piece of advice I heard at a conference!). I liked it. Reading others writing can help also, and it is a great way to write better. The best writers are the best readers, and writing can help you be a better speaker–I have told many people.

Relax, and enjoy it!

I’ve taken the fun out of writing by focusing on trying to make it “perfect.” Trying to type the right words, word-for-word can be stressful. These high expectations can take the enjoyment out of it! Writing has to be fulfilling. I was listening to a live webinar in my Writers Guild, and I heard a man say he feels “parched” while he writes. He was asking our writing coach how to solve this problem. He shouldn’t feel parched; he should feel inspired. You cannot inspire someone else until you inspire you first. But this develops over time. Finding your “voice” can take a while, but once you find it, writing can become easier and more comfortable. You won’t regret all the work you’ve put into it!

(This article will appear in the Southern Writers Magazine – Suite T blog).

About Zina

Zina Hermez authored “Not Without God: A Story of Survival” and her forthcoming book, “Hope After the Storm” will be the second in a II part series. Her stories have been featured in various guest articles, medical journals, magazines, newsletters, and almost 200 of her very own blog posts. As an educator for nearly twenty years, she’s had the privilege of working with thousands of students from different backgrounds and parts of the world. Her writing endeavors earned her an invitation to speak at the Harvard Faculty Club’s “Business Expert Forum.” Zina’s goal is to help others overcome adversity, and she strives to do what she longs to – help others. Socializing with friends, taking road-trips, listening to music, and networking are among her hobbies. You can connect with her on Facebook, Instagram, or Twitter.

How to Become a Writer (if you’re interested)

Did you know that 80 percent of people want to write a book? It’s true, but most of them will never do it. People get intimidated by the work. They don’t know how to find a publisher or even self-publish. They never try, or give up because it seems “too hard.” Anyone can self-publish with tools on-line, and there are ways to get your books printed by paying for it. Whether you self-publish or publish with a traditional publisher (where they pay you an advance), you are still responsible for marketing. Don’t be fooled. Authors are not only writers, they are marketers, “experts,” salespeople, speakers, and we wear many hats!

I would not suggest for you to write a book simply because you want to. You have to practice writing. Millions of people write books, but the majority of them are not any good. You don’t have to be born with the talent, but you do have to practice! You can start by writing for fifteen minutes a day. Keep a diary, journal, or notebook. Write somewhere where you can focus and edit. If you don’t want to write every day, write for one to two hours a week. Three hours of writing per week or more would be an ideal schedule.

You also have to determine your topic. What do you want to write about? Who will be in your audience? Will you write in a blog? You can start a free blog at WordPress.com or Blogger.com. You could also start a blog at WordPress.org but you would have to buy hosting. I purchased a domain at GoDaddy.com for my website. I’m not an affiliate. I’m just giving you ideas for how to get started.

Your writing is not for “everyone.” People who think their blog or book is for everyone are mistaken. I’m sure the topic you choose to write about has been written before. Someone, somewhere may have wanted to encourage others through their personal struggle, or someone may have had a similar idea for a novel.

Don’t let that discourage you. You have to write about something fulfilling. In my Writer’s Guild, I heard a man say he feels “parched” while he writes. I was listening to a live webinar. He was asking our writing coach how to solve this problem. He shouldn’t feel parched, he should feel inspired. You cannot inspire someone else until you inspire you first. My writing is therapeutic for me. I realize things because I write about my own personal life.

You have to meet with other writers. Book events, conferences, and Writers’ groups are all good places to go to. If you cannot find one nearby, you can have a friend or family member help you. Ask for honest feedback, but also ask they that are not too harsh. Complements with constructive criticism are healthy for you. You have to be willing to learn from others, but you don’t have to get hurt. I’ve had that experience before!

Sometimes we don’t follow our dreams out of fear. You may have a fear of failure, or a fear of not “fitting in” anymore. You may have a fear of going too far! I believe there are endless possibilities for all of us to distribute good in the world, be prominent in business, or successful in some endeavor.

It’s hard work, I’ve stayed up many nights trying to type the right words and the right messages. The high expectations I put on myself are not from the Lord, though. What I mean is, He may have put the idea to write in my heart. But He does not expect perfectionism. In all my articles, I strive to do what I long to–help someone else!

About Zina

Zina Hermez authored the book, Not Without God: A Story of Survival. She works as an English Instructor and has been an educator for more than fifteen years. Her stories have been featured in Christianity Today, guest posts, newsletters, and medical journals. To learn more about Zina visit: http://zinahermez.com